WalletRehab - Ways to save money

It seems of late that almost every blogging website out there is touting niches. They write things like:

• Your domain needs a niche.
• Choosing a well-defined niche is the only way to survive.
• My niche is more profitable than your niche
• You get the idea.

But what does finding a niche actually mean? And how the heck does it fit into my websites are places theory?

An demonstrative example of a niche

In this mad Internet world of ours, most websites belong to certain categories. We have:

• Personal
• Business
• Entertainment
• Travel
• Etc

And each website can be further categorized. For example, in the Travel category we have:

• Budget
• Luxury
• Adventure
• And the list goes on

You could even take on of these subcategories, and further define them. For example, Adventure travel becomes:

• Backpacking
• Volunteerism
• Homestays
• Cycling

To take it a step even further, you could take Adventure Travel - Backpacking and define it by geography:

• Africa
• France
• Canada

As you further subdivide and locate your market, say Yuppies who enjoy backpacking trips through Canada you define your niche. Optimally, your niche should mirror something you already enjoy and/or are passionate about.

But what does this have to do with the land development idea?

Your category - Your city

Imagine that the Internet is a gigantic piece of land, a continent per se. On this continent that are many many large cities. One of the largest cities is named “Search,” though “Make Money,” “Travel” and “Computers” are really large too. Each website is akin to a building in one (or several) of these cities. All travel websites actually maintain storefronts in Travelville, and all programming sites are located in Computertown.

This website, Wallet Rehab, actually has storefronts in “Save Money” and “Make Money” towns, with a large shop in “Free Stuff” land.

Niches are friendly, local neighborhoods.

Of course, life in the big city can be cold. Anyone who has visited any large foreign city knows how initially jarring it can be. Whenever you move to a large, strange city, it is only natural to gravitate to your local neighborhood store, laundromat or speakeasy.

This is exactly the same with websites.

Most people don’t go directly to giant category websites like www.travel.com or something. The information there is too broad and untargeted.

Instead, people naturally gravitate to smaller websites, specifically targeting their particular need.

Wallet Rehab Needs a niche

In writing this post, I realize that this is one of WR’s biggest problem. I don’t really have a niche here, and am writing more a general personal finance/save money blog, which is too general to be sustainable. Many of the things I write about or want to write about are already being covered by other blogs. There are days where I am unsure of what I bring to Personal Finance Town that is unique and new.

My WR website will be located in FunnyTown

I’ll tell you more about the local neighborhood (niche) as July 1st comes close.