I have been staring for the past two weeks a post on gas prices, and realized that I am much more interested in writing about the WalletRehab challenge than anything else. So screw it, I’m going to shelve my gas article and dedicate more time to the WR challenge.

I’ve been thinking about what works for me, and what criteria I have for a good, solid, website that can both be popular and earn money. In doing so, I have found myself thinking about websites in a very different way.

Websites do not begin as businesses

Most people say that websites are businesses, and people who start websites are entrepreneurs. Which is true in the sense that these people are investing money into something that will hopefully make them money. However, a website itself is not intrinsically a business, and should be more likened to a piece of real estate.

They begin as raw pieces of land, that become buildings, and eventually become businesses. As time develops, more and more people will begin viewing the internet as pieces of real estate.

I like to envision it as such:

  1. When a domain is registered, it’s like someone staking a claim to a bare piece of land.
  2. Then, someone develops a site at that URL, or builds a building on said piece of land.
  3. SEO activities are little more than just putting up a lot of signs all around the neighborhood, saying “Buy Used Widgets here.”

So in essence, I have to start looking at this challenge more as a real estate developer. It’s beginning to affect the way I view my sites, and how I plan my work on them.

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